Vision

Normally, the phrase 'project vision" or "project goal" elicits a collective groan from any team in which it is used. This is because project vision statements are generally... well... crap. Whoever puts them together inevitably feels it necessary to slip into management speak and string a bunch of fairly meaningless weasel words together – "we will proactively leverage our synergies to achieve outcomes consistent with our values going forward...". Lots of words but no actual meaning. No wonder people greet them with a groan.