Agility Dave Martin Agility Dave Martin

Value

We talk about value a lot in agile. The whole point of agile is often given as "the ability to deliver value quickly". Lean looks at value streams and flows of value. But when we say value, what do we really mean? What is value? The dictionary tells us that value is "the regard that something is held to deserve; the importance, worth, or usefulness of something."

So value describes something that is important to someone. But who? When we ask ourselves this question, we usually come up with and answer of - "the customer". This isn't a wrong answer, customer value has to be our of our key drivers. Make the customer happy by giving them what they want. That's the key to business success. But note that I said "one of our key drivers", not "our key driver". There are other "someones" out there who are also important, and often get forgotten. What about the organisation itself? Its employees?

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