I am a biased person. I will freely admit it. I have plenty of biases. So are you by the way (if this is a human reading this, of course). If you are an algorithm, then you probably have biases as well depending on your training data. If you are some alien tapping into our internet to work out your invasion plan, then I can't say whether you have biases or not, but I do welcome you as our new overlords. The thing is, we all have biases. Some that we recognise and some that we don't.

When presented with solutions to a problem, I will generally pick the one that is best for the environment, or the one that is best for growing community. You may pick the one that makes the most money or is cheapest. Or you may pick the one that conquers the native population of the planet the fastest. The problem is that as coaches we are supposed to help our clients achieve their goals. Not ours. We are supposed to put our own biases aside and give the client what they want. But how can we? If we are filled with biases ourselves, can we really put them aside?

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